New studio · Booking founding partners Europe · Est. 2026

Beauty & wellness
brands deserve more than packaging.
They deserve growth.

Endeavor is a full-stack growth partner for direct-to-consumer beauty and wellness brands — we both build our own and help founders scale theirs. Strategy, brand, site, paid, retention, and vetted affiliate traffic — under one roof, accountable to one metric: profitable, compounding revenue.

01
Vertical — DTC beauty & wellness, nothing else
03
Founding-partner slots open for 2026
07
Disciplines, one accountable team

One team. Every
lever that moves
the needle.

We don't hand off between agencies. Strategy, brand, build, paid, retention, ops and vetted affiliate traffic sit at the same table — so the work compounds instead of contradicts.

01 — Strategy

Positioning &
brand foundations

Category audits, audience archetypes, claim architecture. Who you really are, and why anyone should care — before we touch a pixel.

Positioning Naming Claims
02 — Brand

Identity systems
built to convert

Logo, palette, type, voice, packaging. Designed to look premium on a shelf and perform in a 6-second TikTok. Both matter.

Visual identity Packaging Voice
03 — Site & CRO

Shopify builds,
tuned for AOV

Conversion-led Shopify Plus stores with subscription, bundles, upsells and quizzes baked in. Speed, structure, story — all three.

Shopify Plus CRO A/B testing
04 — Paid

Meta, TikTok, Google —
on full blast

Performance creative produced weekly, not quarterly. Compliant claims, hook-driven scripts, and a media buying brain that lives in the ad accounts.

Meta TikTok UGC
05 — Retention

Email, SMS
& subscription

Klaviyo flows that earn their keep, SMS that doesn't get muted, subscription mechanics that survive month four — where beauty & wellness brands win or die.

Klaviyo SMS Lifecycle
06 — Ops

Launch ops
& growth infra

3PL setup, fulfilment partners, compliance, EU/UK/US carrier nuances. The unglamorous plumbing that decides whether you scale or stall.

3PL Analytics Compliance
07 — Affiliate & partnerships

Trusted affiliate traffic, vetted not bought

We plug brands into a curated network of beauty & wellness affiliates, creators, and content partners we've audited ourselves — never traffic farms, never incentivised installs, never anything that gets your domain flagged. Where it makes sense, we'll structure CPA, revenue-share, or hybrid deals and manage the relationship end to end.

Vetted networks Creator deals CPA / rev-share Brand-safe traffic
How we work

No retainers until we
prove the model.

A four-step engagement designed to de-risk us — and you — before either side commits long-term.

01 / Diagnose

Diagnose

Two-week paid audit. Funnel, creative, retention, unit economics. You keep the document either way.

2 weeks
02 / Sprint

Sprint

60-day focused engagement on the two highest-leverage bets. Weekly review, transparent dashboard, no surprises.

60 days
03 / Scale

Scale

If the numbers work, we move to retainer. Embedded team, shared KPIs, no agency theatre.

Ongoing
04 / Hand off

Hand off

Every system we build, we document. You own ad accounts, Klaviyo, Shopify, all of it. You're never locked in.

Always
Studio workspace with laptop, notebook, and design tools
In the studio
A small team, deep in the work — never an
account-manager & an outsourced creative deck.
What we believe

The DTC beauty & wellness
rules we refuse to break.

Principle / 02
LTV > CAC.

Retention is the only real growth.

Anyone can buy a first order. Beauty & wellness brands live or die on month-three retention.

Principle / 03
No theatre.

Vanity dashboards, vague decks, busywork — out. If a deliverable doesn't move a number that matters, we don't ship it.

Principle / 04
You own it.

Ad accounts, Klaviyo, Shopify, documentation — everything we build sits in your name from day one. No lock-in.

Principle / 05
Few clients.

We cap our roster on purpose. Fewer partners, deeper work, real attention. You can always reach us.

Founding partner offer

We're new. So we're offering the first three brands something we won't repeat.

A founding partnership runs six months minimum, covers the full stack of services, and ties part of our fee to outcomes we agree on together. In return we get something more valuable than money — case studies we can stand behind.

Apply as a founding partner
3
Spots, total
6 mo
Minimum engagement
30%
Outcome-tied fee

Let's build the next one.

Get in touch
Get in touch

Tell us about
your brand.

Drop us a line at [email protected]. The more context you give in your first email — stage, traction, what's getting in the way — the more useful our reply will be.

We respond to every founder within two business days, usually faster.

Based inEurope
Response≤ 2 business days
What to include
  • 01 Your name & the brand
  • 02 Website or socials, if you have them
  • 03 Where you are — idea, launched, scaling
  • 04 What you need help with
  • 05 A bit of context on the problem
Open email with template

Prefer to write it yourself? Just email us directly — no form, no funnel.